Business Hub
A hotbed for seamless business affairs.
Design Solution
The design concept draws inspiration from the project’s logo, translating its 2D graphic language into a dynamic 3D architectural expression. Vibrant colors are strategically applied to emphasize the building’s multifunctional nature while softening the cool, modern façade.
This approach introduces warmth and a human-centric touch, fostering a welcoming and approachable atmosphere. The result is a lively, engaging environment that encourages interaction, inclusivity, and a sense of belonging within the community.
Service
Signage & Wayfinding Strategy
Public Art
Location
Cairo, Egypt
Sector
Office Tower, Public Realm
Year
2022

01 - Public Realm Pedestrian Directional

01 - Facade Identification and Feature Lighting Concept.



03 - Summary of Schematic Design Drawings.